CULFORDS CHELSEA
Country manor feeling in the heart of Chelsea
Housed in one of Chelsea’s most desirable location, Culfords Chelsea is the perfect spot for a casual lunch or celebratory dinner with friends and family. Inspired by the Culford Estate in Suffolk, the branding brought a piece of Country Manor into the heart of London.
With its rich and opulent design, Culfords Chelsea needed a branding to match. Our approach was do draw inspiration from the history of the Culford Manor in Suffolk which can be seen prominent in the logo. Supported by custom made illustrations and rich colour palette, the identity came to life with a classic yet contemporary feel.
Visual identity
Brand guidelines
Menu design and production
Digital design
UX design
Classic yet contemporary
The logo takes inspiration from the tower of the Culford Manor.
With a sophisticated colour palette of brass and navy blues combined with a font mix to match, the identity reflected the interior design beautifully with its rich logo design. Carefully crafted typography using beautiful typefaces underlines the brand positioning.
Mouthwatering menus
The icing on the cake are the handcrafted menus with an exclusive mix of materials and ideas.
The map on the former Culford Estate was mirrored in custom made illustrations, which were applied in gold foil on velvet material on the menus - a definite wow factor.
The bar received their very own menus with colourful prints to mirror the paintings from the room.
Culfords Club
A custom made website was created to promote the restaurant as a club for exclusive dining experiences - a dining club that offers its members access to many of the world-class services and facilities including private dining rooms and curated events at Culfords Chelsea.
