BROADWICK SOHO
Grit and glamour in the heart of London's West End
The newest addition to London's luxury hotel scene, featuring stunning designs and exquisite Food & Beverage outlets.
This brand-new Central London hotel boasts beautiful interior designs paired with exceptional gastronomy. We were incredibly fortunate to be approached to create the menu concepts for all five of its outlets.
Print design
Menu design
The Nook
Nestled discreetly apart from the lively bar nearby, this cozy hideaway boasts an interior reminiscent of a tranquil library. The menus beautifully embody this atmosphere, featuring a unique mustard-colored book-style design, complete with a zigzag fabric pattern printed inside. Enhanced with an elegant elastic band binding, they infuse an extra layer of charm into the entire dining experience.
Dear Jackie
Elevating the ambiance of this traditional Italian restaurant to truly make an impact involves combining the finest leather with gold foil accents, printed fabric, and custom pattern debossing. It's a visual feast that delights the senses - just like the food.
Flute
Savor the stunning views from the 8th floor restaurant bar, offering panoramic vistas across London. In redesigning this bustling bar, we opted for a unique approach: thick paper bound covers with screw binding, harmonizing with the distinctive exterior design of the building.
Bar Jackie
In the heart of Soho, amidst the hustle and bustle, lies a vibrant bar bustling with activity. Its distinct charm is accentuated by a delightful pink color scheme, mirrored in the fabric cover and complemented by polka dot lining. Complete with funky inserts and various-sized compartments, it exudes an eclectic flair that sets it apart.
