GREAT BRITISH CHEFS
Promoting great British food
Great British Chefs - Inspiring Food Lovers everywhere - one of Britain's leading food websites and recipe publishers.
NO Branding helped to introduce a tiered subscription to exclusive content, specifically produced for gold and silver members. We lifted the visual appeal onto a premium level to justify the monthly subscription the introduction of a signature Series - exclusive content for aspiring chefs at home.
Visual identity
Art direction
Print design
Book design
Digital design
UX design
Signature Series
In recent years due to the pandemic, home cooking became an important part of the daily routine, since restaurants and other hospitality businesses were sadly closed. So great British chefs offered premium content.
The three tier level subscription is designed to be clean and simple to scan. A simple typography and the injection of a high quality handwritten Typeface supported the black and white hero photography, which gave the interface a premium feel.
Around the Table
To celebrate the possibility for getting together after being homebound during the pandemic, Great British Chefs released a book with a title “Around the Table”, which invites people to get together and share new experiences with new recipes.
We had the great pleasure to develop a unique photographic style for the book together with the look and feel of all pages. The final product was one of the finalists at this year's Guild of Food Writers AWARDS.
This 192-page hardback book is full of wonderfully curated recipes displayed in a modern, sophisticated look and feel. Bon Appétit.
