THE BARN
Brew. Sip. Remember.
THE BARN is a leading coffee roaster in Europe and represents the Specialty Coffee Movement at the highest level since 2010. The beans are served by many coffee shops and home brewers across the globe.
We were there at the very beginning helping to shape the company’s identity. The by now iconic logo he's known all over the world by coffee enthusiasts.
Logo design
Visual identity
Packaging
Print design
A combined effort
How to create an icon? Especially in an oversaturated market which is highly competitive. How to stand out?
After many iterations and variations, the penny finally dropped. We simply were inspired by a little tiny sketch by the founder. We took it, ran with it, and made it truly iconic.
This idea reflected the founders beliefs and ideas, made it honest and personal. Exactly the attributes which apply to every single bean produced by the company.
Creating an icon
We rolled out the new identity and applied to the by now iconic coffee bean bags with their prominent logo placement, handmade feel and modular design.
And of course the red stamp “Roasted in Berlin” giving each bag an individual seal of approval, adding to the personal appeal of the brand.
